7 Ways Your Best Customers Can Help You Market Your Business
If you’re running a successful business, you probably have customers who love you – loyal, devoted customers who consistently buy your products and services and consider you their preferred supplier....
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Why it’s Smart to Audit Your Marketing–Even If Sales are Up
Your business is having a good year. The sales team is meeting their targets. Your boss is smiling. Your marketing must be working, right? Maybe yes, but maybe no. Even if sales are up, critical...
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Marketing to Millennials: Why Core Values are Key to Success
If you sell products or services to millennials – the 70 million Americans born between 1982 and 1999 – understanding the core values and experiences they share as a generation is crucial to success....
View ArticleIs LinkedIn Ruining LinkedIn? What B2B Marketers Should Know
Most business-to-business marketers focus their social media activity on LinkedIn. There’s simply no comparable social network for business. It’s the primary venue for prospecting, job postings, job...
View ArticleHow to Create a New Brand Identity: 7 Steps to Success
Branding is one of the most important strategic decisions you will make. Getting it right can help catapult your company to the top of your industry. Getting it wrong can result in costly...
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Jantsch’s Consulting Spark Podcast Features Jean Gianfagna
Why is face-to-face contact so important when you’re trying to grow a business? And how does a background in copywriting and direct marketing give a marketing consultant a strategic advantage in...
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Webinar Invitation: Using a CRM System for Smarter Marketing
A versatile, robust CRM solution is the best way to store, manage, and use customer data for your sales and marketing efforts. But many B2B marketers who invest in a CRM system fail to fully capitalize...
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How to Use Premium Content in a Content Marketing Strategy
Content marketing has become a critically important marketing tactic. Most of the content marketers create – such as blog posts, tips, articles, and videos – is free. But if you’re using content...
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Content Marketing Strategy: How to Create Premium Content
If content marketing is part of your marketing strategy, especially for B2B lead generation, you may be publishing “premium” content. The first post in our three-part series on using premium content in...
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10 Ways to Promote Premium Content in Your Marketing Strategy
Publishing premium content gives you the opportunity to showcase your expertise by creating in-depth information of real value about an important topic of high relevance to your customers and...
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Marketing Best Practices: Using a CRM System for Marketing
A customer relationship management (CRM) system enables you to store, manage, and use your customer and prospect data for sales and marketing. But too many marketers fail to capitalize on the power of...
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How to Survive Losing a Big Client: 12 Smart Strategies
It happens to almost every business and it’s probably happened to yours: A big, important client decides to leave your firm for a new supplier. A customer’s decision to change vendors often is driven...
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Why Your Reputation Trumps Your Marketing – Every Time
If your goal is to be the best-known brand in your industry, a massive investment in marketing can be a smart marketing strategy. But you’d better be selling a truly great product or service. Because...
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Marketing Insights: How the Class of 2022 Sees the World
Do you market to college students and teens? If so, there are valuable insights for your smart marketing strategy in the annual Beloit College Mindset list, just released this week. Each year, Beloit...
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What’s Your Value Proposition? Ask Your Customers
Understanding the unique value your business delivers to customers is essential for a smart marketing strategy. Yet many businesses struggle to define their value proposition, especially B2B marketers...
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7 Ways to Use Your Value Proposition in a Marketing Strategy
Understanding and articulating the unique value your organization delivers to your customers – your value proposition – is crucial for smart marketing. In my previous post, I explained how to use...
View ArticleWorkshop Invitation: Using Your CRM System to Grow Sales
A versatile, robust customer relationship management (CRM) system is the best way to store, manage, and use customer data for sales and marketing. But many marketers who invest in a CRM system fail to...
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40 Questions for a Smart Branding Strategy
Branding is critically important to every successful business. That’s why smart marketers always approach branding strategically. But how do you create an effective branding strategy? What should you...
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How Your Company DNA Can Differentiate Your Brand & Business
DNA analysis is all the rage as people seek to learn more about who they are and where they came from. Businesses have a form of DNA, too: The passion that led the founders to create the business, the...
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Do You Need AI to Develop Creative or Just a Good Copywriter?
Artificial intelligence, or AI, is the hottest technology in marketing. AI is helping marketers understand and predict human behavior to deliver more relevant and personalized products, services, and...
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